Agency Jobs cần tuyển Pops Worldwide - Creative Director (Popcorn Studio) làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Tuyển dụng sẽ hết hạn trong 61 ngày. Chi tiết công việc như sau:
Mô tả Công việc
P0PS Worldwide is the leading digital entertainment company and headquartered in Vietnam. As a pioneer in the field of digital entertainment, P0PS have become the digital entertainment network of choice amongst the entertainment community worldwide with hundreds of channels from all types of content from music, comedy, short films, beauty, news, game shows. Working directly with our partners, P0PS Worldwide advocates for the intellectual property of its partner, helping them market, distribute and monetize their work.
I. AB0UT C0NTENT TEAM & BRAND & AD S0LUTI0NS TEAM (BAAS)
The Creative Director is part of Popcorn Studio and will have a close collaboration and alignment with Brand and Ad Solutions department at P0PS
Popcorn studio is P0PS’ Creative agency and production house, specializes in content creation, and content production. As part of this studio you will be working with other creatives that specializes in both content creation and content production.
Brand & Ad Solutions is a P0PS’ specialized division that provides brands and brand agencies digital content and media solutions. BAAS team comes with in-depth understanding of the local market, audience behavior and digital trends and works closely with brand marketing teams and agency teams to offer relevant branded content opportunities in the rapidly growing digital and mobile landscape.
Some brand examples are; P&G, Unilever, Pocari Sweat, Samsung, Unilever, Vinamilk, etc where the team provides break-through branded content solution to deliver brand goals
II. J0B DESCRIPTI0N
The Creative Director will be responsible for overseeing all branded content as well as all other types of content that are produced or lead by Popcorn studio and initiatives assigned across multiple platforms and formats. This role will be the expert in understanding brand and branding messages in line with local consumer and market insight. As such the ideal execution is to craft brand solutions that serve as entertainment in and of themselves. This role is expected to have excellent knowledge, experience and interest to drive and lead branded content concept/idea and provide creative direction. This role will lead the development of all digital contents initiatives in all forms to drive the business revenue.
Manage content creative team and take responsibility in driving branded content as well as other content creations in various form (include but not limited to 0riginal Contents, Marketing asset contents, Commission Content..). This will include every step of the process from pitching branded content projects such as Full Digital Campaign, Viral, Content Series to conceptualize the new idea, original IPs, marketing event
s, create slides for proposal decks and carry out creative pitches.
Provide non-branded content formats for in-house production, as needed and in alignment with the Head of Content and Head of Studio. Top priority is to drive branded content business revenue.
Co-operate with Head of Content to propose strategic plans and deliver revenue by bringing to P0PS existing brand relationships that the candidate has in the industry as well as new business both organic and inorganic.
Deliver original branded content ideas to stand out in the industry for creativity and relevance in line with local market insights and consumer landscape.
Supervise production process to maintain the highest quality in terms of content and aesthetic aspects from pre to post-production to ensure the best quality output in alignment with the Head of studio and Head of content.
Supervise and manage creative content team to their full potential.
Keep track of industry trends and best practices to be on top of the branded content business and add value to the overall team by conducting periodic competitive creative audits and sharing with the larger team quarterly
Build up a new network of relationships for Popcorn and P0PS in general in branded content division based on existing personal clients as well as attract new clients.
Always ready to take new responsibilities and drive business by setting examples across creativity, integrity, positivity and discipline.
Meeting the KPI goals based on direction aligned and set by the Head of Content and Head of Popcorn Studio to measure the studio performance and the team performance.
Yêu cầu Tuyển dụng
Bachelor’s degree in creative/ art design, Journalism, Public Relations or related communications field
8+ years of experience as a respected leader in multichannel content creation and advertising with strong knowledge in the Vietnamese market
Passionate and highly proficient in visual storytelling
Knowledgeable about the content production and creating video clip script
Highly proficient in creating concept of channel/show and developing concepts to multi- platform content. Adaptive to the evolving online environment, digital content and branded content
Highly Insightful of target audience, content for target audience, digital content industry
Strategic mindset for content innovation, able to analyze & find out the hook and unique treatment of content for brands
Strategic mindset for business return on investment, able to assess content value, calculate R0I, RPV, view goal, maximize revenue.
Knowledgeable of copyright and license of content and brand
Has a marketing mindset to develop audience, promote content on multi-platform, create community of target audience
Strong communication skills both verbal and written with fluency in Vietnamese and English language.